Kazo Pure Juice is a brand-new juice brand being developed in the city of New York. It is focused towards the health-conscious individuals that are on the move. The goal was to design a minimalistic brand idea. Green was immediately a color of choice, as it automatically generalizes it with health and organic. We went with a Cyan/Green combination that would fit perfectly with the concept. The final result is the hope to bring together the health-conscious community to rely on a juice for any meal of the day.